Package
Felicedenté — Children’s dental floss
Tools
Illustrator, Indesign, Photoshop, Premiere Pro.
Time
12 weeks 2018
Task
Ideation, Research, Wireframing, Prototyping, Illustration, Package design, Branding.
Introduction
Felicedenté promotes good dental health and learning for children.
The packaging includes three languages making it commercially viable on a wider scale, and creates an opportunity for learning. Instilling positive habits in children at a young age is the most effective way to ensure better dental hygiene.
Children may be scared of the dentist, or otherwise may not understand the need for dental hygiene. By creating characters that kids can relate to, based on animals that they are curious about, will help them build positive connections with daily flossing.
Description
Seeing a gap in the market for ecologically friendly, but fun dental hygiene products for children, I decided to create Felicedenté.
While showing off their own ‘chompers’, the three characters show kids that there is nothing to be afraid of when it comes to caring for their canines. With the guidance of an adult, a child can learn how to floss while also having fun playing make-belief with their new friends: Carmelita, Pascale, and Zara.
Process
Felicedenté started with the question of how to make dental hygene something more approachable for children.
In the development stages, I considered different possibilities to design a product that would be enticing to children, this lead to the creation of these three characters. Then I began developing a design for the package that would be functional while also resembling the shape of the animal’s body. An extra front panel was added to create a playfull animal jaw. This articulating jaw is something kids can play with, acting out : eating, talking or even to pretend floss or brush.
Each animal was chosen to be something that kids might be interested in learning about, as well as to show a different kinds of teeth that are present in the animal kingdom. The polar bear has some sharp teeth! which some children may gravitate to, while other’s kids may not like. The Capybara has two front teeth, which is less ‘scary’, so children who are losing their first baby teeth may relate more to.
Primary colours were chosen for this design as children and adults associate these with being ‘for kids’ particularily younger kids. A slab serif typeface was used as well for it’s association with being child friendly, as it has simple forms that are easy for beginner readers to understand.
