Editorial
CROP — a contemporary gardening magazine
Tools
Canon A1, Canon 70D, Darkroom, Scanner, Lightroom, Indesign, Photoshop, Paintbrush & Ink, bookbinding Glue.
Time
12 weeks 2019
Task
Ideation, Storyboarding, Photography, Wireframing, Typesetting, Hand Lettering, Perfect Binding.
Introduction
With greater concern placed on envrionmental issues, and a new generation placing interest in all things plant-related, CROP provides contemporary appraoch to these experiences.
The Name
‘CROP’ is both about photography and agriculture.
Description
With current environmental desctruction it is all too easy to hold a bleak view of the future.
People are experiencing “eco-anxiety” en masse, so it is more important then ever to take a new approach.
The magazine itself is a collection of imagery and text that covers permaculture today. It’s aim is to keep readers in touch with the ecology around them, the people around them, as well as to build a positive outlook of the future. With a stronger connection to our environment, and community we can work together to build a better future.
Process
Headings are set in a bold all caps grotesque, decks are set in Cirka display, and body is set in a book weight grotesque sans-serif.
These type choices were made in order to create a modern feeling while giving a nod to past environmentalist aesthetics. Hand-lettering was created to echo the grass-roots styles presented in the hand painted protest signs.
Imagery was taken by myself in both analog and digital format. I attended the ‘Climate strike’ in Toronto to gather imagery that speaks to current needs, hopes, and fears of people when it comes to the health of our planet. I visited community gardens in order to show how people are working together to build stronger connections to their neighborhood, the earth and to build better food security for themselves. Once all materials were gathered, they were placed together in a meaningful way.
